Sales Engineer / Business Developer – DACH Market (m/f/d)

- Lugano(Ticino) - Switzerland

  • General information

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    We are seeking a Sales Engineer / Business Developer – DACH Market (m/f/d) for one of our key clients, an innovative and fast-growing technology company specializing in the development of solutions based on artificial intelligence (AI) and automation for the industrial and environmental sectors.

    Employment Level: 100%
    Work Location: DACH region, with regular travel
    Remote Work: Yes, flexible and hybrid work arrangements
    Company Location: Lugano (Switzerland), for onboarding, training, and regular team meetings

    This position is intended for a sales-oriented, entrepreneurial individual with a passion for innovative technologies who is looking to strategically advance their career in B2B sales.

    In this role, you will play an active part in building and expanding the business in German-speaking markets. You will be responsible for the entire sales process—from identifying potential customers to providing consultation and conducting negotiations, all the way through to successfully closing deals.

    DUTIES AND RESPONSIBILITIES

    • Active development and expansion of the business in the DACH region by identifying new market opportunities and acquiring new customers in the fields of industry, environmental technology, waste management, and public services.

    • Independent management of the entire B2B sales process: new customer acquisition, initial contact, needs analysis, product presentation, quote preparation, negotiation, and contract signing.

    • Systematic development and independent management of a high-quality sales pipeline with a clear focus on acquiring new customers and driving revenue growth.

    • Identify and engage technical, operational, and business decision-makers, including plant managers, operations managers, and leaders from maintenance, engineering, and HSE.

    • Planning and conducting client meetings, product presentations, consultations, and demonstrations of innovative technology solutions.

    • Analysis of customer-specific requirements and clear communication of the concrete added value of AI-powered automation, data analysis, and digital solutions.

    • Development and implementation of targeted lead generation strategies across various channels, including LinkedIn, email, phone, industry events, and sales partners.

    • Consistent use and maintenance of the CRM system to document sales activities, sales opportunities, forecasts, and negotiation progress.

    • Close collaboration with senior management as well as the product and development teams in developing commercial solutions and further expanding the product portfolio.

    • Analysis of new market segments, competitors, and industry trends to identify additional business opportunities.

    • Conducting price and contract negotiations in consultation with management.

    • Representing the company at trade shows, industry events, and customer and partner meetings in German-speaking countries.

    • Continuous optimization of sales processes, sales pitches, and lead generation strategies to increase closing rates and sales efficiency.

    REQUIREMENTS AND SKILLS

    • Ideally, 1 to 5 years of professional experience in B2B sales, business development, technical sales, or sales engineering. We also welcome motivated entry-level candidates and college graduates with strong sales skills and high potential for growth.

    • Preferably, experience in one of the following fields: industrial technology, automation, software/SaaS, plant engineering, energy, environmental technology, or waste management.

    • An understanding of structured B2B sales processes, as well as the ability to build and nurture customer relationships from the initial contact through to the closing of the contract.

    • Confident interaction with technical and operational contacts, as well as the ability to understand complex customer requirements and present appropriate solutions.

    • A strong interest in technology, artificial intelligence, automation, and data-driven solutions. An engineering degree is not required; however, technical understanding and a willingness to learn are essential.

    • A structured and results-oriented approach to work, as well as experience with or an affinity for CRM systems, sales metrics, and sales forecasts.

    • Strong communication, presentation, and negotiation skills.

    • A very good command of German and excellent written and spoken English are required.

    • Residence in Europe, preferably in a German-speaking country, as well as a willingness to take regular business trips within the DACH region and to participate in onboarding and team events at the company’s headquarters in Lugano.

    The following are advantages:

    • Knowledge of Italian.

    • Existing knowledge of the DACH markets and their business-specific characteristics.

    • Experience in sales of innovative technological solutions in the industrial or environmental sector.

    • Knowledge of complex procurement processes and collaboration with public contracting authorities.

    • Experience at a startup, scale-up, or a dynamic, growth-oriented technology company.

    • Interest in building long-term strategic customer relationships.

    PERSONAL CHARACTERISTICS

    • A strong sales focus, initiative, and a passion for actively acquiring new customers.

    • Entrepreneurial thinking, a sense of responsibility, and the ability to work independently.

    • A strong willingness to learn, curiosity, and enthusiasm for technological innovations.

    • Organizational skills, as well as the ability to efficiently manage priorities and sales activities.

    • Determination, perseverance, and negotiating skills.

    • Flexibility and openness to different markets, customer requirements, and business cultures.

    • A proactive individual with a desire to actively help shape new markets.

    • Ability to work as part of a team and enjoyment of collaborating with technical specialists and managers.

    WE OFFER

    • An exciting position at an innovative, fast-growing technology company with an international focus.

    • A position of responsibility with direct influence on the establishment and further development of the business in the DACH region.

    • An attractive compensation package consisting of a fixed salary and a performance-based variable component.

    • A transparent bonus and commission model linked to measurable sales results and the successful acquisition of new customers.

    • Structured onboarding and in-depth product training at the company's Lugano location, including an introduction to technologies, the market environment, and sales methods.

    • Ongoing professional development, professional coaching, and direct collaboration with senior management and the technical teams.

    • Modern sales tools, CRM systems, and comprehensive technical support for product demonstrations and customer meetings.

    • Reimbursement of business-related travel and event expenses.

    • Flexible work arrangements that allow for work from virtually any location, provided that no client visits or in-person team meetings are scheduled.

    • Attractive career opportunities in a dynamic, internationally expanding company.

    An attractive career opportunity for an ambitious, sales-oriented professional who wants to play an active role in expanding German-speaking markets and help shape the future at the intersection of technology, artificial intelligence, and environmental sustainability.

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